Tru Fru is changing the game by turning real fruit into crave-worthy treats. These snacks are made with simple, natural ingredients—nothing artificial. Whether you enjoy your fruit dipped in rich chocolate or freeze-dried for a satisfying crunch, Tru Fru offers the perfect balance of nutrition and taste. Let’s dive into what makes this snack brand so popular and why it might become your new favorite treat.
What is Tru Fru?
Tru Fru is a popular snack brand that offers healthy, delicious treats made from real fruit. The snacks are dipped in premium chocolate or freeze-dried for a crunchy bite. Unlike many processed snacks, Tru Fru focuses on natural ingredients. The company believes snacks can be both nutritious and tasty.
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Whether you’re looking for something sweet or something satisfying without the guilt, Tru Fru offers the perfect option. These snacks are found in freezer sections, not candy aisles, because they use real fruit that’s preserved at peak ripeness.
The Story Behind Tru Fru
Tru Fru began with a mission: make fruit fun and crave-worthy again. The founders wanted to change how people snack. Instead of sugar-filled treats, they created something that blends real nutrition with real indulgence.
The brand first launched with a few fruit-chocolate combos and grew fast thanks to strong word-of-mouth and loyal fans. Today, it is a favorite in homes, offices, and health food stores.
They stand out by flash-freezing fruit and coating it in rich chocolate. This keeps the nutrients intact and gives the product a long shelf life. It’s a unique way to enjoy fruit with a twist.
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What Makes Tru Fru Unique?

Real Fruit as the Star
Each snack starts with whole fruit—like raspberries, blueberries, or strawberries. There are no artificial colors, preservatives, or fake flavors.
Premium Chocolate Coating
Their snacks come dipped in white, dark, or milk chocolate. The chocolate is responsibly sourced and of high quality. It complements the tartness of the fruit without being overpowering.
Two Snack Forms
It comes in two forms:
- Hyper-Chilled: These are frozen snacks kept in your freezer. The fruit stays juicy and soft inside while the chocolate remains firm.
- Freeze-Dried: Crunchy and shelf-stable, these are perfect for lunchboxes, office desks, or on-the-go snacking.
Popular Tru Fru Flavors
It has created several fan-favorite combinations. Here are some of the most loved:
Flavor | Type | Description |
---|---|---|
Strawberries in Milk Chocolate | Hyper-Chilled | Sweet, juicy strawberries dipped in creamy chocolate. |
Raspberries in Dark Chocolate | Hyper-Chilled | Tangy raspberries with a rich dark chocolate shell. |
Blueberries in White Chocolate | Hyper-Chilled | A smooth, sweet twist on classic flavors. |
Cherry Almond Coconut | Freeze-Dried | A mix of sweet and crunchy with nuts and coconut. |
Banana in Peanut Butter Chocolate | Freeze-Dried | Tastes like dessert, but it’s fruit-based. |
Tru Fru for Health-Conscious Eaters
Many people today want to eat better without giving up on taste. It offers a snack option that fits into many lifestyles, including:
- Low calorie: Some flavors have under 100 calories per serving.
- Gluten-free: All snacks are gluten-free.
- Non-GMO: uses non-GMO fruits and ingredients.
- No artificial sweeteners: They rely on natural sweetness from fruit and chocolate.
Because keeps it simple and real, it has become popular among people following keto, paleo, and clean-eating diets.
Where to Buy Tru Fru
You can find snacks in the freezer section of most grocery stores. Big retailers like Target, Costco, Kroger, and Walmart usually carry them. You can also order online from it website or through major platforms like Amazon.
Here’s a quick breakdown:
Store | Type | Availability |
---|---|---|
Costco | Hyper-Chilled | Multi-packs |
Target | Freeze-Dried | Variety options |
Amazon | Both types | Delivered to door |
TruFru.com | Full selection | Includes bundles |
If you’re shopping online, check the product type. Remember, Hyper-Chilled versions need to be frozen, while Freeze-Dried ones can be stored anywhere.
Pricing
Tru Fru offers a variety of snack options at different price points, depending on the product type and retailer. For instance, their Hyper-Chilled products, such as the 8 oz bags of chocolate-covered fruits, are typically priced around $7.29 at Target . On the other hand, Hyper-Dried snacks, like the 4.2 oz bags of chocolate-covered fruits, are available for approximately $5.39 at the same retailer .
Product & Flavor | Size | Price Range (USD) | Retailers |
---|---|---|---|
Strawberries in White & Milk Chocolate | 8 oz | $7.29 – $9.49 | Target, Amazon, Price Chopper, Harps |
Raspberries in White & Dark Chocolate | 8 oz | $6.99 – $8.99 | Amazon, Target, Price Chopper |
Bananas in Peanut Butter & Milk Chocolate | 8 oz | $6.99 – $8.99 | Amazon, Target |
Pineapple in White Chocolate & Coconut | 8 oz | $7.29 – $9.29 | Amazon, Target |
Hyper-Dried Strawberries in Dark Chocolate | 4.2 oz | $5.39 – $5.99 | Target, Amazon |
Hyper-Dried Raspberries in Dark Chocolate | 4.2 oz | $5.39 – $5.99 | Target, Amazon |
Hyper-Dried Mangoes in Dark Chocolate | 4.5 oz | $5.99 | Amazon |
Hyper-Dried Coconut Melts in Milk Chocolate | 4.2 oz | $5.48 – $5.99 | Amazon |
Perfect for Any Occasion
It fits a wide range of moments:
- Afternoon snacks: Beat cravings with a few chocolate-covered raspberries.
- Kids’ lunchboxes: Freeze-dried options are safe and school-friendly.
- Guilt-free dessert: Swap out heavy cakes for a sweet fruit bite.
- Party platters: Add color and flavor to snack boards or charcuterie trays.
Whether it’s movie night or a mid-morning slump, adds flavor without loading you with sugar.
Why People Love Tru Fru
There are many reasons people keep coming back to snacks. Here are some key ones:
- It tastes like dessert but is made with fruit.
- There are options for frozen and shelf-stable preferences.
- It’s kid-friendly and adult-approved.
- Portion control is easy with resealable bags.
- It feels like a treat without being junk food.
On social media, you’ll find people raving about their favorite combinations. Many even call it their “best find in the freezer aisle.”
Is Tru Fru Worth the Hype?
In short: yes. If you love fruit and chocolate, it’s hard not to fall for it. It’s a rare product that delivers on both flavor and health.
While it’s a bit pricier than traditional candy, the value is in the ingredients. You’re not paying for fillers or chemicals—just quality fruit and premium chocolate.
For those trying to eat better while still satisfying their sweet tooth, It is a smart choice.
Sustainability
Tru Fru also cares about the planet. They partner with fruit farmers to reduce waste by using fruit that might be “too ripe” for regular store shelves. Instead of letting this perfectly good produce go to waste, they preserve it quickly through flash-freezing.
They also focus on responsible sourcing for their chocolate. The goal is to support eco-friendly farming while creating delicious snacks.
The Future of Tru Fru
As demand grows for healthier snacks, it is expanding its line. They continue to test new fruit combos and coating types. Some upcoming flavors may include:
- Mango with chili lime chocolate
- Pineapple in coconut cream
- Apple slices in cinnamon dark chocolate
Keep an eye out as the brand explores more global flavor profiles and customer favorites.
Frequently Asked Questions
Is Tru Fru a healthy snack?
Yes, Tru Fru is a healthier snack choice. It’s made with real fruit and high-quality chocolate. There are no artificial colors or preservatives, and many flavors are low in calories.
Does Tru Fru need to be kept frozen?
Some Tru Fru products are hyper-chilled and should be kept in the freezer. Others are freeze-dried, so they can be stored in your pantry or on your desk.
Where can I buy Tru Fru snacks?
You can buy Tru Fru at grocery stores like Costco, Target, Kroger, and Walmart. It’s also available online through Amazon and the official Tru Fru website.
Final Thoughts
Tru Fru is more than just a snack—it’s a smart choice for anyone who loves real food. It proves that healthy and tasty can go hand-in-hand. Whether frozen or freeze-dried, each piece is made with care and quality.
If you’re tired of sugary candy or boring granola bars, Tru Fru offers something different. Something better. Try it once, and you’ll likely join the many fans who swear by it.
So next time you’re shopping, look for Tru Fru in the freezer aisle or snack section—and treat yourself the fruity way.