Beatbox drink is making waves in the beverage world, especially among younger crowds and partygoers. With its bright colors, fruity flavors, and portable packaging, this drink is more than just alcohol—it’s an experience. Whether you’re at a festival, beach day, or backyard barbecue, Beatbox fits right in.
In this article, we’ll explore what makes the Beatbox drink unique, its flavors, alcohol content, where to buy it, who created it, and why it’s become such a hit across the U.S.
What is Beatbox Drink?
Beatbox drink is a ready-to-drink party punch that combines fruity flavors with alcohol in a fun, portable package. Unlike beer or wine, Beatbox is made to feel like a party in a box.
It comes in a cardboard container (resembles a juice box), which makes it easy to carry and perfect for on-the-go fun. With an alcohol content of 11.1% ABV, it packs a punch, offering a balance between strength and flavor.
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The brand is especially popular with younger adults, thanks to its unique branding, social media presence, and flavor variety.
Who Created Beatbox Drink?
Beatbox was founded by three entrepreneurs—Brad Schultz, Justin Fenchel, and Aimy Steadman—in Austin, Texas, back in 2011.
They had a simple idea: to create a fun, music-inspired alcoholic drink that people would enjoy at parties. Their business got a massive boost in 2014, when they appeared on Shark Tank, the popular investment show. Mark Cuban invested $1 million in Beatbox, calling it a “future party brand.”
Today, Beatbox is sold in thousands of stores and continues to grow, both in sales and in fan following.
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Why is Beatbox Drink So Popular?
There are several reasons the Beatbox drink has caught on:
- Fun packaging: It’s colorful, eye-catching, and easy to carry.
- Strong but tasty: At 11.1% ABV, it’s stronger than beer but still sweet and fruity.
- Flavor variety: Beatbox offers multiple options for all taste preferences.
- Viral marketing: Social media influencers and fans promote it widely.
- Party image: Beatbox is marketed as a drink made for festivals, tailgates, and fun nights out.
In short, it combines the energy of youth culture with the convenience of modern beverages.
Beatbox Drink Flavors
The company continues to expand its flavor lineup. Some of the most popular flavors include:
- Blue Razzberry – A sweet, tangy punch that’s a crowd favorite.
- Fruit Punch – Classic flavor with a boozy twist.
- Tropical Punch – A blend of pineapple and citrus for a beachy vibe.
- Peach Punch – Smooth, sweet, and just fruity enough.
- Juicy Mango – Light, exotic, and easy to drink.
- Pink Lemonade – A tart yet refreshing summer choice.
- Fresh Watermelon – Perfect for warm weather sipping.
These flavors come in 16.9 oz containers, designed for individual enjoyment or sharing.
Alcohol Content and Safety
The Beatbox drink has an 11.1% alcohol by volume, which is almost double that of most beers and similar to wine. This means even one drink can give a buzz, so it’s best to sip responsibly.
Because it’s fruity and sweet, it may not taste strong, which can be misleading. That’s why the company encourages users to “party better, not harder.”
Here’s a quick comparison table:
| Drink Type | Typical ABV (%) | Serving Size (oz) |
|---|---|---|
| Beatbox Drink | 11.1 | 16.9 |
| Beer | 4.5–6.0 | 12 |
| Wine | 11–14 | 5 |
| Vodka Shot | 40 | 1.5 |
Where Can You Buy Beatbox Drink?
Beatbox drink is available at many local liquor stores, gas stations, and national chains across the United States. Some of the well-known retailers include:
- 7-Eleven
- Circle K
- Kroger
- Walmart
- Total Wine & More
You can also use the store locator on their official website to find locations near you. For those 21+, Beatbox is also sold online through alcohol delivery services in select states.
Beatbox and Sustainability
Beatbox is not just about partying—it also cares about the planet. The company promotes:
- Eco-friendly packaging: Their containers are recyclable.
- Low carbon footprint: Lighter packaging compared to glass or cans.
- Supporting clean water: They’ve worked with causes focused on clean water access and sustainability.
So, enjoying a Beatbox drink comes with a little less guilt for environmentally conscious consumers.
Beatbox Drink and Social Media Buzz
Beatbox owes a lot of its success to social media virality. Platforms like TikTok, Instagram, and YouTube are filled with content about Beatbox taste tests, party clips, and product reviews.
Some popular hashtags include:
- #BeatboxDrink
- #PartyBetter
- #BeatboxNation
The brand frequently collaborates with creators, DJs, and influencers, reinforcing its image as the go-to drink for vibrant social experiences.
Beatbox Drink for Events and Festivals
Beatbox is a common sight at:
- Music festivals
- Tailgate parties
- House parties
- College gatherings
Its easy-to-carry nature, combined with bold flavors and a relatively high alcohol content, makes it a preferred choice over traditional drinks. Some events even offer Beatbox booths or sampling stations to attract new customers.
Nutritional Facts and Ingredients
While Beatbox drink is mainly for fun, it’s still good to know what you’re drinking. Here’s a general overview of the nutrition for a 16.9 oz serving:
| Nutritional Info | Amount |
|---|---|
| Calories | ~160-200 |
| Sugar | ~20-30g |
| Carbohydrates | ~25-35g |
| Alcohol (ABV) | 11.1% |
| Caffeine | 0 mg (non-caffeinated) |
It’s gluten-free, contains no caffeine, and many of its flavors are vegan-friendly.
Who Should Avoid Beatbox Drink?
While the beatbox drink is popular, it’s not for everyone. You should avoid it if:
- You’re under 21 (legal drinking age in the U.S.)
- You’re pregnant or breastfeeding
- You’re sensitive to alcohol
- You’re watching your sugar intake
Always read the label and consult your doctor if you’re unsure about consuming alcohol with medical conditions or medications.
BeatBox Drink Pricing
BeatBox Drink offers a range of flavors and packaging options to suit various preferences and occasions. Pricing varies depending on the product size, flavor, and retailer. Here’s an overview of the current pricing for BeatBox products:
| Product Type | Size | Price Range (USD) | Notes |
|---|---|---|---|
| Single Box | 500ml | $3.75 – $4.99 | Prices vary by flavor and retailer. |
| Variety Pack (6-Pack) | 6 x 500ml | $19.99 – $32.99 | Includes assorted flavors. |
| Party Punch Box | 3 Liters | $19.99 – $24.99 | Ideal for gatherings. |
Beatbox Drink Business Growth
Since its Shark Tank debut, Beatbox has grown rapidly. It has become one of the fastest-growing RTD (Ready-To-Drink) brands in America. Some impressive business highlights:
- Sold over 12 million drinks
- Available in 35+ states
- Partnered with major distributors like Anheuser-Busch
Their growth shows no signs of slowing, as they continue to innovate and introduce new flavors and limited-edition packaging
Beatbox Drink and the Future
The future of Beatbox looks bright. With plans to expand internationally, increase flavor options, and enhance brand collaborations, the drink is likely to become a global party staple.
New packaging, eco-initiatives, and digital campaigns are already in motion to take the brand to the next level.
Frequently Asked Questions
Is Beatbox drink safe to consume for first-time alcohol users?
Yes, Beatbox drink is safe when consumed responsibly. It contains 11.1% alcohol, which is stronger than beer or most ready-to-drink beverages. First-time users should start with a small amount, stay hydrated, and avoid mixing it with other alcohol. The fruity flavor can mask the alcohol strength, so moderation is key.
Can I buy Beatbox drink online?
Yes, Beatbox drink is available through several online retailers and alcohol delivery platforms. Popular sites include Total Wine, Drizly, and BevMo, depending on your location. You must be 21 or older to purchase and verify your age at checkout.
How long does Beatbox drink last once opened?
Once opened, Beatbox drink should be consumed within 2–3 days and stored in a refrigerator. Although it may last longer, the flavor and carbonation may fade. Always seal the container tightly to maintain freshness.
Final Thoughts
Beatbox drink is more than just a beverage—it’s a lifestyle. From its fun flavors and eco-friendly design to its viral marketing and party-centered image, it has reshaped what we expect from canned cocktails and boxed beverages.
Whether you’re planning a beach trip, hosting a party, or just want a fun drink to relax with, Beatbox is a bold, flavorful option that delivers on its promise to help you “party better.”